During a panel at this year’s South by Southwest, Google’s Matt Cutts mentioned that the search engine will be trying to “level the playing field” by rolling out an “over-optimization” penalty targeting sites that “put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond [...]

Last week Google publicly invited social media sites to integrate their activity streams with Google Analytics (GA). Google makes the pitch that integrating social data such as shares, diggs, reddits, and +1s into GA will allow marketers and publishers “to discover off-site engagement, optimize their engagement within each social community, and measure the impact of [...]